After we generate a text, we must keep the three Cs of self-editing in mind, before we share that draft with our readers: Clarity, Coherence, Conciseness. This primary rule is what professional editors (should) aim at.
“The goal of text generation is to throw confused, wide-eyed words on a page; the goal of text revision is to scrub the rods clean so that they sound nice and can go out in public.” ~